A while back I was chosen by a dope new brand by the name of Standfor to preview their very first shoe collection. What makes Standfor different than every other shoe brand is the mission behind their designs. The collection aims to bring awareness to one of the biggest causes of preventable deaths in the world: smoking. 

The Smoke Less Collection challenges people to simply smoke less. It will not only save your life, but another persons life too.
I love the statement this brand is making. The designs are fun, bold + colorful. They're full of life.

Definitely take some time to check out the collection and find out more behind the Standfor initiative. It's worth it.